I read the Today this week, on the occasion of Nicole Tirant's intervention on the Seychelles Carnival wherein she questioned the value of the Seychelles Carnival. She noted that there were three or four news houses that attended less then the year before. She noted rightly that there were less countries represented this year then the year before.
All this shallow insignificant points presented dabbled in the esoteric question: " Is The Carnival Worth It?"
The column could have been used for an article that could really get our country to focus on what matters. I agree with a lot of commentaries Nicole Tirant makes, but this one on the Seychelles Carnival is way off to Mars, out of touch with our reality. If Nicole Tirant needs a point of reference, review the Tourism arrivals under Simone Testa ex Minister of Tourism, review arrivals when Francis Savy was photographing Seychelles in black and white, when at STB, and see the numbers of Arrivals when Joseph Belmont was Minister of Tourism.
Then reflect. Carnival is not the sole means of marketing Seychelles in the digital age, but it is a key impetus to expose Seychelles internationally.
ST. Ange is The Ultimate Man of Resourcefulness
Minister St. Ange has an un canning ability to make something out of nothing. It is a gift,well rooted in his humble beginnings on La Digue where there were no cars, there were no planes, and a Digious could not even dream of ever riding a train during his early years.
It's beaches leave much to be desired. Anse Source D'Argent, named the "Best Beach in The World", should more rightly be classified as the " Beach with the Best Rocks" In any case, St. Ange is brilliant at making lemonade from lemons while everyone else complains that we have just lemons on the table. St. Ange never complained. He took what he had to work with, and he made the most of it. This is what Seychelles Carnival does for us.Numbers Do Not Lie!
This un canning sense of resourcefulness has resulted in a consistent 19% increase in arrivals year on year! for the last Five (5) years. Who can complain about St. Ange's strategy? No one.
Perhaps we can make suggestions on how to improve it, and tweek it here and there, but over all, his Carnival strategy has been a winner when combined with his full energy attack at trade fairs, and full energy attack on digital media. He has become famous for running press releases on anything that happens in Seychelles. In turn, Seychelles is kept in the world press, and in the hearts of the Public as a possible holiday destination.
127 Press Houses Attend
Seychelles Carnival, brings with it a message of World Peace. Who at TODAY can argue with that? With this message, which St. Ange sound bites all year on the road, he invites all press he meets, to come to Seychelles, and experience this wonderful kaleidoscope he call his home, where what race you are is not relevant, what sex you are, is your business, not governments, what religion you are, no one will question. We are living example that tolerance, mutual respect, is a formula for enduring Peace, in paradise.
With this message, he invites hundreds of press houses. Not all turn up, but those that do, experience Seychelles, put her on the World map, all year long. The press corps comes for Carnival, but they visit Seychelles, feel her, experience what we offer and they write travel articles and freelance them around the World. Who can object?
Success Breeds Success
When Sherin Naiken was on CNN being interviewed bookings for three months soared. Now with Sky News covering Seychelles bookings will soar for another three months. Seychelles does not suffer from lack of interest, most of the world is intrigued by this fascinating island state, that is known to be the Garden of Eden ( Praslin, not La Digue), home of the Best Beaches in The World ( Anse Lazio, Praslin, Anse a Georgette, Praslin again) and the amazing records we have with Mossac- Fonseca in the offshore world. Life will go on.
What Seychelles Needs
Seychelles needs more flights inbound to cope with the demand for Seychelles. For this we need to partner with airlines to stimulate the demand. In turn higher arrivals will give us all the opportunity to have our fair share of the Tourism cake, if government makes a commitment to see that done, instead of keeping us under a modern plantation system.
Yes the Monopoly Era in Tourism must end. But it must end with empowering bona Fide Seychellois investors, not disenfranchising them. Government has a tall order, but it must deliver or suffer the consequences of non performance.
Much has been done. Much remains to be done. Do not blame the Carnival if things are not perfect. It is an event that celebrates us hand in hand, with the World. Guess what......it works!
Now we have to fix the points that do not work as well. This is where the focus should be .
Sesel Pou Seselwa!
May God Bless All Freedom Loving Seychellois!