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Thursday, May 21, 2015

Tourism promotion with success as Seychelles carnival makes cover page of May 2015 edition of European magazin

Success is easy to take for granted, but the tireless efforts by the Team at the Seychelles Tourism Board to keep Seychelles visible in the four corners of the world is no easy feat at all. One of their success stories in achieving visibility for the Seychelles islands and in so doing it tourism industry is the island's annual Carnaval International de Victoria.

With over one hundred press houses having travelled to Seychelles to cover the 2015 edition of that carnival that was held from the 24 to the 26 of April the coverage coming out is no less than amazing. BBC television has already started to air its footage on the different stories filmed as they were in Seychelles. Articles in most major tourism source markets for Seychelles have started appearing with positive articles falling in Israel, the Middle East, La Reunion, Mauritius, the USA, the UK, France, South Africa. Today it was the popular and very respected tourism magazine in Turkey that has come out with a dedicated full colour front cover on the Seychelles carnival. Suat Tore, the Editor and editor in Chief of the S & M Publications Ltd, the publishers of the 'Mee Turkey Alternative Tourism & MICE Magazine' that has hit the news stands of Europe. S&M Publication ltd. is one of the leading travel publication company in Turkey. It has three periodical travel magazines; New Focus Travel MagazineMeeTurkey Incentive Magazine, and Arab&Turkish Travel Magazine. Moreover, it has four periodical online travel news service: Focus on Travel NewsArab & Turkish Travel Gazette,RusTourismNewsTurizmcinin Gazetesi. An annual World Travel Guide & Diary, and travel bulletins…etc {www.smpublication.com | www.ftnnews.com | www.arabturkishtravel.com |www.rustourismnews.com | www.turizmciningazetesi.com}

The cover of the 'Mee Turkey Alternative Tourism & MICE Magazine'  is attached as photo (Click on the cover to read the latest issue).

Both Alain St.Ange, the Seychelles Minister responsible for Tourism and Culture and Sherin Naiken, the CEO of the Tourism Board said that they were happy to see their efforts in staging the biggest ever cultural even in Seychelles brings real visibility for the islands and all the countries who continue to see this Carnival of Carnivals as tourism trade fair with a difference. "We sold seychelles for years pushing our sun, sea and sand. We in vied press to write about these unique selling points for a beach holiday, but we have realised since a few years now that the press had all come and done this and were just not interested in repeat stories to replay the same scratched records as they put it themselves. We need to be proactive and far sighted even when some did not understand that their own success depended on Seychelles making a giant leap forward to place its culture at the heart of its tourism development. When we place our culture at the centre of our tourism development we were in fact placing our people in the centre of the continued development of our country" said Minister Alain St.Ange when this latex tourism magazine was issued with a spectacular photo of the Seychelles carnival on its front cover and full colour pages as their report on the carnival.Even the editorial of this issue of the magazine is dedicated on the 2015 edition of the Seychelles Carnaval International de Victoria.

Culture is still not something everyone appreciates which was why the UNWTO (United Nations World Tourism Organisation) and UNESCO organised a tourism through culture in Cambodia earlier this year. The Seychelles tourism trade individually have come out and mostly congratulated the efforts of their Tourism Board. many Hotels, Resorts and Tourism Companies participated with carnival floats and have given a helping hand for the carnival either financially or by hosting press and officials in Seychelles for the event.   "Appreciating culture is a very patriotic thing. Culture is power and following a cultural strategy in one's tourism industry is success for the long term" Minister St.Ange says.

Reunion Island was this year again the partner country with Seychelles for the organisation of the carnival and Didier Robert, the President of the Regional Council of Reunion was personally in Seychelles as head of his island's delegation. Xavier-Luc Duval, the Deputy Prime Minister of Mauritius was the Guest of Honour at this year's event which also saw the presence of the King of the Ashanti, the Royal Princess of Swaziland, Tourism Ministers from South Africa, Cote D'Ivoire, Ghana, Indonesia, Cambodia, Malaysia and Culture Minister from Swaziland and Heads of Tourism from many more countries.

Seychelles have always said that they organise the event to speed the word of peace and harmony using culture as the base with everyone participating where political affiliation, religious beliefs and colour of the skin plays no difference. "This event is the biggest single even organised in Seychelles. well over half of the island's population comes out to be seen and to be supporting the event that also spreads in Seychelles the spirit of harmony immaterial of political affiliation, religious beliefs and colour of the skin" said Minister Alain St.Ange when he said he had a dream when he was officially opening the 2015 edition of the carnival using again the words of John Lennon that said "You may say I am a dreamer, but I am not the only one. ….Someday we shall live as one…"

6 comments:

Anonymous said...

Since taking office,St Ange has been working hatd to get things track,while Michel and Faure bring their making photoshooting to ensure their pictures are posted in NATION, everyday,just like we see Kim il un,does in North Korea.
Mr St Ange had for day onenin.office a masterplan and implrmented a multi~faceted approach to promote tourism and as all evidence show, he has been.succesdful in reviving the ondustry.Aside from.the marketing spin highlighted in the above article,
He has demonstrated zhat the tourism ondustry is inherently complexed and successful approaches need to be mulzi~faceted.

Zhanks for the excellent job St Ange,keep it up!seychellois need more patriots as u Sir.

Furthermore,St ange success has help re~establidhed Seychelles imagine of the world stage,tarnidhed by Michrl/faure corruption,money laundering,sex slave etc practices.

He has also proven to Donkey Michel that decline in tourism is not always caused by toutidm itself.Rather,it is the pattern of a general,well~thoight stragety.

Anonymous said...

Success or failure ,michel,it is,also in the strategy

Anonymous said...

Excellent job,St Ange.The only regretable part is “u should have occupied this ministry much longer“
Ur seriousness,Patriotism,hardwork is example to follow.U can be sure,u a rare example of how seychellois would likr zo see their ministers deliver and be accountable,.

Anonymous said...

Correctioni meant ...... much earlier not longer.

Anonymous said...

Alain St. Ange has done an excellent job with his team.
Now we need Ministry of Finance and Ministry of Transport to let Tourism live and stop killing the goose that lays the Golden Egg.
How many times, how many years will they keep on killing the Goose before it stops working for Seychelles? We are not far.

Credit where credit is due. Critic where critic is warranted.

Sesel Pou Seselwa!
Christopher Gill

Anonymous said...

To keep the gain and in order for Mr St Ange to fully implement his masterplan,there must be closer co~ordination,sufficient finacial support to the tourism ministry,so that thr rare success story prevail.
In fact,the tourism ministry should be seen as the nodal agency for the formation of national policies and programmes,andxfor the co~ordination of activities etc...for zhe promotion and quality services of tourism in the country.This is to ensure that the tourism industry continues to makes even greater possiblr contribution to thr economy,fiscal consolidation,job creation and social development.
A fusion of the ministry and that of the tourism ministry ,under one umbrela,as suggested by SFP,is a mean to facilitate faster decesion taking,project drvrlopmrnt,services developmrnt like Domestic flight pricing and service etc.....
StAnge has a masterplan which condist of short~term,medium~term and long~term programmes.....Hid plan is a well~thought one,with differrnt stages ehich would need more finacial support,to for instance,after getting Airseychelles direct flight operation in to gear,might want to do the same in regards to attracting more Cruide Ships to out shores,,which has lost its significants sincr Michel took office in 2008,msking zhe country lost millions in foreign exchange and so forth.